01 — THE REEL
THE REEL
Four rooms. Scroll down, move sideways. None of it was approved by a committee.
SOCIAL SPARK — ADVERTISING & FILM. We make people look. Not content.
CAMERA READY
IDEA
01 — DEV / RAW
One line on a whiteboard that makes the room go quiet.
SHOOT
02 — PRINCIPAL / 35MM
Eighteen hours, four setups, and the take nobody planned.
CUT
03 — POST / OFFLINE
Ninety minutes of rushes become thirty seconds that land.
IMPACT
04 — OUTPUT / ON AIR
It airs. Thumbs stop. Someone sends it to a friend unprompted.
02 — THE SHOWREEL
SOCIAL SPARKE-180
THE SHOWREEL
Everything we made people stop for, cut down to the parts that still hurt.
SPEED SPREC 2019–2026
03 — THE CRAFT
C:\SPARK\PRODUCTION
THE CRAFT
Boards before budgets. Shoot for the edit, not for the board. Then cut until it hurts, and cut once more.
| NAME | SIZE | MODIFIED |
|---|---|---|
| TREATMENT.PDF | 2,048 | 01-04-26 |
| BOARDS.BMP | 18,432 | 04-04-26 |
| CALLSHEET.TXT | 512 | 11-04-26 |
| MASTER.MOV | 64,128 | 29-04-26 |
FILES: 0004TYPE: DIRSIZE: 64K
04 — THE OUTTAKES
SPECIMEN SHEET / NOT FOR PRODUCTIONDO NOT AIR
THE OUTTAKES
Everything that did not survive the edit. Kept, because most of the good ideas started here.
SLATE — TAKE-47STATUS — KILLED
SELECTED WORK
04 FILMS — 2024/2026A SIXTY-SECOND FILM SHOT ENTIRELY AT 3AM
Six runners, four cities, one night each. No lighting we did not find already on the street. The brief asked for a stadium; we gave them the hours nobody else is awake for.
- CLIENT
- ORBIT ATHLETIC
- ROLE
- DIRECTION + PRODUCTION
- YEAR
- 2026
THIRTY BUILDINGS, ONE CONTINUOUS TAKE
No cuts, no voiceover, and no music until the last twelve seconds. Four attempts, one usable. The restraint was the whole concept, and the client held their nerve.
- CLIENT
- MORO ARCHITECTS
- ROLE
- CONCEPT + DIRECTION
- YEAR
- 2025
A MUSIC FILM THAT FALLS APART AS IT PLAYS
Every chorus degrades the picture a little further — grain, then tearing, then loss. Done in camera and on tape. Nothing was added in post that we could break on set.
- CLIENT
- STATIC BLOOM RECORDS
- ROLE
- DIRECTION + POST
- YEAR
- 2025
BROADCASTING TO NOBODY, ON PURPOSE
A channel of generated visuals and nonsense weather reports, running for two years. No brief, no client, no analytics. It is where about half our good ideas start.
- CLIENT
- SELF-INITIATED
- ROLE
- EVERYTHING
- YEAR
- 2024
CONTROLLED CHAOSART DIRECTEDNOT AN ACCIDENT24 FRAMES A SECOND
The cutting room is allowed to be a mess. Everything pinned to this wall still has a position, a rotation and a reason. Downstairs, the edit is immaculate.
> timecode ....... locked> tracking ........... ok> composure ........ 61%
TAPE FAULT. Head alignment has drifted. This is intentional and will not be repaired.
CONTROLLED CHAOSART DIRECTEDNOT AN ACCIDENT24 FRAMES A SECOND
[01]
BRIEF
1 WEEKPENDING> reading the brief twice> asking what the ad is for> killing the safe idea earlydone. one idea, not nine.
[02]
TREATMENT
2 WEEKSPENDING> boards, references, a look> casting, locations, lenses> a budget that survives contactdone. everyone sees one film.
[03]
SHOOT
2–5 DAYSPENDING> call time 05:00> shoot for the edit, not the board> keep the take nobody plannedrolling. 4.2tb and counting.
[04]
DELIVER
2 WEEKSPENDING> offline, grade, sound, online> every cutdown and ratio you need> masters you own, permanentlyready when you are.
> saving timeline...> rendering master...> closing channel...
INCOMING TRANSMISSION
YOU MADE ITTHIS FAR.
MIGHT AS WELLMAKE SOMETHINGWORTH WATCHING.
BRING US A BRIEFhello@socialsparkmedia.com